I bet something like this has happened to you:
- You read a post about the SEO trends to look out for this year
- The post suggests that you should check your site for technical errors
- You decide to perform an SEO audit of your site, but when you’re supposed to start, you’re more like ¯\_(ツ)_/¯
Swap “SEO” for email marketing, social media, or whatever other digital marketing channels—and that’s how most of the digital marketing content out there works.
That’s because most of the digital marketing content you’ll find online is not designed to help you grow your business…
…it’s just designed to get your attention.
In many ways, reading digital marketing blogs is no different from browsing Instagram or watching any of the 8 shows about the Kardashians.
Most digital marketing content is just cheap entertainment disguised as information.
This was a huge problem for us when we were growing our business—most of the stuff we read online was super generic or vague.
No one was sharing what we really wanted to learn: the nitty-gritty details of how to perform tasks and build processes that actually help you build and grow a business.
So we decided to do something about it.
We have spent hundreds of hours creating documents, walkthroughs, and templates to run complex digital marketing campaigns for our business.
These are our Standard Operating Procedures, or SOPs.
